Programme

Preliminary programme – subject to changes

Tuesday, 28th April 2026

10:00 – 10:30 Arrivals and morning coffee

10:30 – 10:40 Welcome, Juulia Räikkönen, Finnish Society for Tourism Research

Revisiting the Experience Economy in Tampere

10:40 – 11:25 Keynote 1: Imagining the New Nordic Experience Economy, Miika Lipiäinen, Professor of Practice at Tampere University

11.25 – 12.10 Keynote 2: xxx, Ville Virkki, GM, Courtyard by Marriott Tampere City; Tampere Chamber of Commerce, Tourism and event committee

12.10 – 12.55 Keynote 3: Tampere – A City of the Experience Economy, Anna-Kaisa Heinämäki, Director of the Attraction and Advocacy Unit, City of Tampere

13.00 – 13:45 Lunch

13:45 – 15.05 Session 1: Tourism Experiences in Transforming Ecosystems

Wave Phenomena as Consumption Journeys in Service Ecosystems: A Multi-Level Framework, Juho Pesonen, Sari Vainikainen, Juha Oksanen, Paul Windrum

Providing experiences in nature: Nature as a resource for nature-based tourism companies, Pinja Leino, Henna Konu, Esko Sorakunnas

Demand for nature-based services: A qualitative consumer study in the Päijät-Häme region, Riikka Puhakka, Ursula Siltanen

Reframing the Experience Economy: Territorial Embeddedness in Gastronomy Tourism, Inna Kopoteva

15.05 – 15.30 Coffee break

15.30 – 16.50 Session 2: Meaningful and Mediated Tourism Experiences

Transforming the hotel room from space to experience, Lvov Anatoly

Co-creating phygital sleep experiences: Sleep tourism in the digital transformation economy, Joel Pakalen

Videopelimatkailun mahdollisuudet Kansain alueella: Case Assassin’s Creed Shadows, Aarni Tuomi, Husna Zainal Abidin, Mário Passos Ascenção

Yhteyksiä ja kohtaamisia kameran läpi: Interrail-valokuvaus ja nuorten kohtaamiset 1972–1993, Mikko Manka

18:00 – 22.00 Tampere Urban Experience – Casual Conference Dinner at the Bonker Moodcourt

The evening begins with hearing the story behind NOOB and its bar & arcade concept. After the introduction, we enjoy urban street food together in the relaxed, playful atmosphere of the Moodcourt. The evening continues with arcade games, pinball machines, m/cocktails, and shared fun in a vibrant setting in the heart of Tampere City.

Wednesday, 29th April 2026

9:00 – 9:25 Finnish Journal of Tourism Research – Regards from the Editor-in-Chief, Monika Lüthje

9.25 – 10.35 Workshop: Publish or Perish? – The value of our own journal and society

10.35 – 11.55 Session 3: Safe and sound – Wellbeing and safety for tourists and stakeholders

Arjen urbaani hyvinvointi ja sen merkitys matkailun sidosryhmäyhteistyölle, Susanna Saari

"xxx", Salla Jutila, Maria Hakkarainen et al.

Importance of safer space policies for different music festival attendee groups, Antti Honkanen & Maarit Kinnunen

Natural Ice Cover on River as Safe Tourism Experience, Aulikki Laitinen-Tolonen

11.55 – 12.40 Lunch

12.40 – 14.00 Session 4: Nature-based tourism in transition

Decoded knowledge types in micro-sized nature-based tourism firms, Zsolt Kazai

Matkailuala kohti luontopositiivisuutta – ensiaskeleita meillä ja maailmalla, Esko Sorakunnas, Juulia Räikkönen, Pinja Leino

Living Systems Thinking in Tourism Product Development for Coastal Regeneration, Kati Koivunen, Henna Konu, Sanna-Mari Renfors, Elli Vento

Paikkaan liittyvien merkitysten rooli uudistavan matkailun ajattelussa luontomatkailuyrityksissä, Pinja Leino, Elli Vento, Henna Konu, Kristin Godtman Kling, Lusine Margaryan

14:00 – 14.30 Coffee and have a safe journey home