World Tourism Day 2026 - Finnish Post Event Webinar

  • ma 28.9.2026 klo 9–11

WEBINAR: Digital Agenda and Artificial Intelligence to Redesign Tourism
The Finnish Society for Tourism Research celebrates World Tourism Day 2026 with a Finnish post-event webinar on September 28, 2026 at 9–11am (UTC+3). 
The online event is free and open to all participants, and especially targeted for tourism researchers, professionals and students.

Register at: https://www.lyyti.fi/reg/World_Tourism_Day_2026_Webinar

Program:

  • 9:00am – Welcome and introduction
    Juulia Räikkönen, University of Lapland

  • 9:10am – How will Generative AI change the destination experience?
    Juho Pesonen, University of Eastern Finland

  • 9:40am – Who Gets Recommended by AI in Travel?
    Joel Pakalen, Haaga-Helia University of Applied Sciences

  • 10:10am – AI in Digital Cultural Heritage: Safeguarding Local Community Rights and Intellectual Property
    Rosa Ballardini, University of Lapland

  • 10:40am – Discussant Remarks
    Ismo Malinen, Finnish Heritage Agency

  • 10:55am – Conclusions
    Juulia Räikkönen, University of Lapland